On the surface Mahara is a women’s sportswear brand. But just as leggings are more than cotton and polyester, there is more to the brand too. Much more. Everything Mahara strive for is bound by one simple value: To celebrate substance as much as performance.
Aiming to launch a sportswear brand that makes a difference for active women out there, The brother and sister team behind Mahara approached Little Vitamin for branding that aligns with their company vision and ultimately an eCommerce website to trade their products.
We worked closely with the client to craft a brand that resonates with their vision and values. We used the background texture and gold crack brand mechanism throughout the eCommerce site to reinforce the brand style.
£4,000 – £7,000
Feb 2018 (4 mths)