FAQs + Definitions: Your queries. Our answers.

FAQs + Definitions

Your queries. Our answers.


We have collated as many generic top key Q&A’s that we’ve received over the years in the hope that they provide insight for your project.

We haven’t covered everything as we are always learning and you won’t find the answer to world peace or anything. But what you will hopefully find is a place to kick start your own questions to ask us.

Little Vitamin is the sibling of Vitamin London and Vitamin Labs.
Once we start a project we always setup a comprehensive (100+ to do list… trust us it’s good) Basecamp project. This project folder will have everything you need to follow your project including process, features, explanations and more.
We have made a real effort to ensure complete transparency in pricing and what is/isn’t included in those tiers. You can find these on our pricing page. If however you have any questions then please let us know by contacting us.
Yes, you will have control to update yourself through a handover document along with linked tutorial videos. We can also provide 1-1 support in our office with a member of our team to answer any questions you may have.
We use your domain account so that you retain complete ownership of your domain at all times. We typically choose sites like 123-reg.
We understand that some may see this as red tape but our agreements always only just spell out the scope and deliverables so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of and they then serve as a reference point if we have any questions later.
Hosting is all about ownership of your work and being responsible. If you avoid hosting then everything you have worked so hard for could disappear in an instant. You could literally wake up with an e-mail saying ‘we’re sorry, you’re screwed’ Unfortunately hosting is not free however it is not expensive either so overall it gives you piece of mind which allows you to concentrate more on important business matters.
We know that information is important but customers respond better to short snippets of copy. We work with a number of copywriters who would be happy to assist you on your content.
You can either contain an image or cover an image in a ‘box’. If you cover and the image ratio is different to the box then some of the image will be ‘cut off’ because browsers are dynamic. This ‘cut off’ could be from the side or from the top or bottom. If you contain and the ratio is not the same then you will be left with white space either on the top or sides of the image due to the ratio. To help with this problem we have created the following for you to upload images to and see for yourself: vitaminlabs.co.uk/effects
Websites appear different on different devices and browsers. It could be that you have an out of date browser. This can lead to security problems and may cause websites to not work properly. Please click on the link below and email us the information (checkup@littlevitamin.com): www.whatismybrowser.com
Time, effort and thought goes into creating a stellar design, especially when the end result looks simple. We understand budget is key for anyone, but we want to dedicate the effort to design an outstanding product for you that actually helps you achieve your goal.
While we always bend over to accommodate all our clients we also have a set workflow to ensure that your job is done on time and we aren’t here just twiddling our thumbs. We know time is of the essence but we may not be able to meet short surprise deadlines if we aren’t duly informed as we want to be able to devote the appropriate time to make your project perfect, which is the same dedication we have for the projects we’re working on simultaneous to yours. We can do a rush service but for a fee.
What we do is give our expert opinion on what we think best fits your business. What we won’t do is purchase and install it without your approval otherwise the project isn’t collaborative or personal to you.
All content has to be signed off and agreed preferably prior to starting development. This allows us to spend time efficiently adding value to your project.
A website is a collection of web pages, images, videos or other digital assets that is hosted on one or several Web servers, usually accessible via the Internet, mobile phone or a LAN. The definition of web page is a document, typically written in HTML, which is almost always accessible via HTTP, a protocol that transfers information from the web server to display in the user’s web browser.
We are more than happy to accommodate to budgets but please be aware that we may sometime not able to devote the time and effort it takes to craft a stellar product within your budget. We will always make sure we discuss with you about your project and even look at breaking it into stages to get your project up and running and helping your business bottom line.
Imagery is vital. We use professional tried and tested photographers or stock imagery sources for our clients work to ensure quality. This is to avoid confusion of low res images and also ensure that your website is the best it can be.
The main reason is that layout engines almost always defer to the operating systems text rendering engine. This explains why type in the same web browser renders differently on different operating systems. Web browsers have a long history of having their own interpretations of standards compliance and they also have different defaults leading to variations in font sizes and margins.
Why don’t the logos look the same size Logo’s come in all shapes and sizes. What we do at Vitamin London is proportionally make them the same size. However absolute precision is not always possible as the majority of this work is done by eye. www.responsivelogos.co.uk www.codecanyon.net/item/logos-wordpress-plugin/4265364
Google’s goal is to return highly relevant results for every query. Search results are returned from their search index. This search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to their ranking algorithms, can cause URLs to change position in search results, and possibly, though less likely, be removed. For more info please go here: https://support.google.com/webmasters/answer/34444?hl=en
We always make sure that as much detail is explained before a project commences and we are always clear about what the specific deliverables are to avoid confusion from the outset. That being said, please don’t assume anything is included and it is always best to ask as we’ll be happy to amend the agreement as necessary.


A permanent redirect from one URL to another URL. 301 redirects are often used to mask affiliate links.
A temporary redirect from one URL to another URL.
An error message when a page cannot be found on a website.
A/B testing refers to a methodology used by marketers to test two different treatments of a given ad unit, typically isolating a difference in things like email subject lines, headlines, layouts or colour treatments. In A/B testing, the control is typically the creative treatment currently in use and tested against a new variant to better optimise a given campaign. A/B testing helps determine which treatment works better based on key performance indicators like open rates, click-through rates and conversion rates.
A term derived from offline print media, “above the fold” originated from newspapers where the most important story or image appeared in the top half of the newspaper. Despite its print origins, this phrase has also been applied to digital media. Traditionally describing a PC viewing experience, the phrase “above the fold” referred to whether web content was displayed without requiring a viewer to scroll down on a web page. Given the proliferation of devices, particularly the penetration of smartphones and tablets in the UK, this phrase is fast becoming outmoded.
A method for customers to access digital media. Depending on usage of term, it may consist of hardware and/or a browser.
A company providing services to enable a company or individual to access the Internet. Access Providers are divided into Internet service providers (ISPs) and online service providers (OSPs).
Percentage of participants who opted in to participate in a digital campaign. The acquisition rate = total participants/total audience.
A script engine first developed by Microsoft that provided the framework for dynamically generated web pages, usually denoted by an .asp file extension.
A software framework developed by Microsoft that supports content downloads from a network, like the World Wide Web.
The format, design and content in a particular unit of advertising. In digital media, ad creative may refer to a specific email, a display banner, a video or other piece of branded content.
“Defined space on a Web page available for adverts.”
A contextual ad serving platform ran by Google which allows webmasters to create an income stream by placing ads on their sites.
An advertising network ran by Google to allow advertisers to place ads across Google products. Adwords is Google’s #1 income stream.
A website or computer application that pulls together information from diverse sources. There are different types of aggregators, in the advertising industry, these notably include content, data, news, social media, and/or video aggregators.
Asynchronous JavaScript and XML. is a way of developing Web applications that combines: XHTML and CSS standards based presentation, Interaction with the page through the DOM, Data interchange with XML and XSLT, Asynchronous data retrieval with XML Http Request and JavaScript.
A measure based on traffic to a website. The lower the number the better. For example a website with an Alexa rank of 40 gets more traffic than one ranked 200.
A set of rules established for making a calculation. Online, algorithms are commonly used to determine the listings shown via search engines and for automated methods of ad trading and delivery.
The ALT tag or ALT text is a bit of HTML code that is added to an image. This is the text that appears when you hold your mouse over an image on a website.
Detailed statistics about website or app usage patterns, used by marketers to optimise advertising campaigns, improve user experiences, and understand customer behaviour. One of the most commonly used tools worldwide is Google Analytics, with basic features available for free and premium features available for a fee.
The words forming a text-based hyperlink in web content. In terms of best practice for user experience and for search engine optimisation (SEO), the anchor text should accurately reflect the content users will find if they click on the hyperlink.
One of the world’s most widely used smartphone platforms, Google’s official, open source, mobile operating system.
“A graphic that creates the effect of animation by rotating through a series of static images.”
Software solutions that allow PCs, smartphones and tablets to perform useful functions beyond the running of the computing device itself. Commonly called “apps” when referred to in the context of smartphone and tablet devices.
In the past, software was frequently stored on a physical medium and uploaded directly to specific machines. Instead, computer services and software can be hosted by a given vendor, or ASP, and accessed by clients via the internet.
Also known as “churn rate,” this can be used to reflect the percentage of consumers who abandon each stage of the purchase process from exposure to an ad to the point of conversion or, for subscriber-based business models, the percentage of customers who stop using the product or service. This percentage is an important part of evaluating the return on marketing investment and/or customer lifetime value modelling.
“The bringing together of real and virtual elements”.
Authentication is the process of attempting to verify the digital identity of the sender of a communication such as a request to log in. The sender being authenticated, often referred to as the principal, may be a person using a computer, a computer itself or a computer program.
The overall authority a website has based on a range of factors such as popularity, traffic, backlinks, social media shares and so forth. The more popular a website is, the more authority it has.
Google Authorship is used to identify the author of a particular piece of content on the web via their Google+ profile and Authorship rich snippet markup.
Automating a manual task with a bot such as filling in a web form, signing up to websites, submitting content and so forth.
When one website links to your website.
The transmission rate of a communication line – usually measured in Kilobytes per second (Kbps). This relates to the amount of data that can be carried per second by an internet connection. See also Broadband.
A horizontal, online advert usually found running across the top of a page in a fixed placement. See also Universal Advertising Package, embedded formats. “A graphical or animated web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).”
An online space regularly updated presenting the opinions or activities of one or a group of individuals.
“A link stored in a Web browser for future reference.”
A computer program that can interact with the internet, usually to automate tasks or scrape data.
The percentage of people that leave a site without visiting any other pages.
A customer who has favourable perceptions of a brand, who will talk favourably about a brand to their acquaintances to help generate awareness of the brand or influence purchase intent.
“The art of engaging a web community with a brand in a way that creates positive reference of the brand within these groups.”
The brand assets (or liabilities) linked to a brand’s name and symbol that add to (or subtract from) a service.
A navigation trail on a website that allows you to see where the current page is in the hierarchy/structure.
A backlink that points to a page that no longer exists and returns a 404 error.
When a streaming media player saves portions of file until there is enough information for the file to begin playing.
A generally static graphical advert, smaller than a banner ad (often 120×60).
C++ is a statically typed, free-form, multi-paradigm, complied, general purpose programming language. An intermediate-level language it is implemented in a wide variety of hardware and operating system platforms.
Serves static versions of dynamic web pages to reduce server load, bandwidth and increase page speed.
Used to store web pages users have seen already. When users re-visit those pages they load more quickly because they come from the cache and don’t need to be downloaded over the internet again.
This is the date when the search robot last visited a page. It is usually indicated within the search engine results page.
Google robots take a snapshot of each page visited as they crawl the web. These are stored and used as a backup if the original page is unavailable.
Storage of Web files in a temporary folder for later use. Intended on reducing the loading time of a website by user.
Words or buttons that encourage the user to take a certain action. Clicking on a link or making a purchase for example. An instruction often embedded in advertising that explains how to respond to an opt-in for a particular promotion or mobile initiative.
Completely Automated Public Turing test to Tell Computers and Humans Apart…is a part of a web form that attempts to ensure that the person filling out the form is indeed a person, and not a computer. The goal of a CAPTCHA is to reduce the amount of spam received by forms from. A challenge/response test to reduce spam. Usually asking people to type in the characters they see in an image or solve a simple math problem.
CSS is a style sheet language used for describing the presentation semantics (look and formatting) of a document written in a mark-up language, most commonly written in HTML and XHTML. A web language used to apply styles to web elements such as font size, colour, background & alignment. A data format used to separate style from structure on Web pages.
Executed via a GPS enabled mobile device that allows a user to declare they are at a specific location.
Mention of your business name or address on another webpage, with or without a backlink.
The percentage of users that saw an advert compared to how many clicked it. If the ad was seen 100 times and clicked on 40 times, you would have a 40% click through rate.
A link on a mobile website that when clicked instantly initiates a call from that phone to a pre-specified number.
These video ads have an initial static image file which is displayed encouraging users to click to view the full video. The proportion of viewers who click is known as the Play Rate.
Also known as click through URL or click command. This is used to record the number clicks delivered on an advertising banner. Commonly used when third party adserving is not compatible and run alongside the 1×1 tracking pixel.
The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber has clicked on the link.site.
When you show different content to search engines and humans. Usually serving up a highly optimised page to search engine bots and an entirely different page to human visitors.
CMS is a tool for managing content, usually on a Web site, that separates the design, interactivity, and content from one another to make it easier for content authors to provide content. Typically, CMS are browser-based web applications running on a server. All enable users to readily add new pages within an exisiting page template.
Short numeric numbers (typically 4-6 characters) to which text messages can be sent from a mobile phone. Messages sent with relevant words to access a wide variety of mobile content.
A subset of HTML for small devices, such as mobile phones.
Also referred to as Double Opt-In. The process that double-checks the desire to be included on an email list after a primary registration occurs. This is typically executed via an email that requires the subscriber to click on a confirmation link, which also serves as a method of positively confirming the validity of the email address. Anti-spammers and ISPs commonly use this term.
When you take a seed piece of content and ‘spin’ it with alternative words and sentences to produce hundreds of unique articles.
The percentage of people that convert. For example if 4 out of 10 visitors buy a product you have a 40% conversion rate.
A text file that is used by web browsers and websites to store data such as login sessions or to track your activity across a site. Information placed on a visitor’s computer or mobile by a web server that can be stored or retrieved when the site is accessed. Used to record a user’s unique behaviour during each visit.
The time stated in an affiliate marketing programme between when a visitor clicks the affiliate link and the sale is credited to the affiliate. Common times are 7, 30 or 90 days. A longer cookie period will result in a higher EPC.
A technical set up that determines which cookies will override other cookies, and which ones will not.
The use of words to create compelling text usually used to sell products or capture peoples attention.
How much you will pay/have paid for each click on your link or advert. A Pricing model where publishers charge everytime an advert is clicked.
The cost for 1,000 impressions or views of your advert.
Online advertising payment model in which payment is based solely on pre-defined actions such as sales or newsletter registration.
A bot or piece of software that crawls the web to extract and create an index of data.
A security vulnerability in web forms that can be used to inject code & gain admin access.
The ownership of a company / brand name’s domain or account name, when their is no legitimate use for said name.”
Website hosting that is not shared with anyone else. You have a dedicated server serving only your website without sharing resources with other sites.
When you create a backlink to an inner page of a website (any page that isn’t the homepage). Linking to a web page that can only be arrived at through otherwise navigating through a website.
An HTML tag used by Web page authors to provide a description for search engine listings.
The Google Disavow tool that allows you to tell Google which backlinks it should ignore when calculating your sites ranking.
Is the TCP/IP stack that converts IP addresses into domain names. If you purchase a domain name, DNS servers are given the IP address of your Web server and the corresponding domain name.
A unique name made up of letters, numbers, dashes and periods to identify a website such as www.google.com. It is the unique name of an internet site, is a case-insensitive string of letters, numbers, and hyphens that is used to define the location of a website. Domain names are used as pointers to IP addresses.
A domain used specifically to rank well in search engines and particular keywords. These are entry points through which visitors pass to the main domain/ website.
A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Two webpages that feature either duplicate or very similar pieces of content. This is a key cause of the Google Panda penalty.
A digital version of a book which can be delivered in a number of formats including PDF or for a device like the Amazon Kindle.
Business that takes place over electronic platforms, it is the buying or selling of products/services on the internet.
Those emails sent as part of a mailing distribution which did not have a valid recipient email address and so generated a formal failure message.
A form of direct marketing delivered to peoples email inbox’s. Sometimes this maybe an email to alert of a new blog post or new special offers etc.
Advertising formats that are displayed in set spaces on a publisher’s page.
A person who accesses and uses a product.
The used car world of domains. An expired domain was previously registered by someone else but they chose not to renew it and let it expire.
Primarily used to facilitate the sharing of data across different information systems, particularly via the internet.
A link on a webpage that points to a webpage on a different site/domain name.
A small icon that is used by some browsers to identify a bookmarked Web site.”…is a small graphic that is associated with a page or Web site. The favicon allows the Web developer to customize the site in the Web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when a site is saved.
A feed of data that can serve a number of purposes. For example RSS feeds are used to get the latest updates from websites.
Provides security for a computer or local network by preventing unauthorised access. It sits as a barrier between the web and your computer in order to prevent hacking, viruses or unapproved data transfer.
A multimedia technology developed by Macromedia that provides rich interactivity that fits in a relatively small file size. Web design software that creates animation and interactive elements which are quick to download.
Something that is constant across a number of websites. For example most sites that used the WordPress CMS can be found by searching for the “powered by wordpress” footprint in Google.
An online community where visitors may read and post replies to topics of common interest in text-based pages.”…an online community where visitors may read and post topics of common interest.
A web design structure that allows for the dividing of a Web page into two or more independent parts.
When you guide web users through a predefined funnel that usually has multiple calls to action. For example visit website > buy product > buy upsell > join newsletter is a ‘funnel’.
The process of only showing adverts to people on a website and in search engines based on their physical location. This could be done using advanced technology that knows where a computer is located or by using the content of website to determine what a person is looking for, e.g. someone searching for a restaurant in Islington, London.
The search crawler/bot software developed by Google to spider the web and index it.
Maliciously trying to lower a competitors websites standing with Google. This is now known as Negative SEO.
When a websites rankings in Google are fluctuating rather than remaining stable. Google Dances often happen in the first few months of a websites life or after link building.
The Google Panda update & penalty was introduced in February 2011 targeting low quality sites and duplicate content.
The Google Penguin update & penalty was introduced in April 2012 targeting unnatural backlink profiles.
When you are invited to publish an article on someone else’s website or blog. This is usually done to create a backlink to your site or to increase traffic/brand awareness/engagement.
Email non-delivery notifications that are generated as a result of messages being sent to invalid, closed or nonexistent email accounts.
The request of a file or data from a Web server.…A single request from a web browser for a single item from a web server.
The total amount of times your website was accessed. A hit is a person visiting your site.
The main page of a Web site, sometimes called the site’s “root page”.
The ability to add hyperlinks to objects in a video that enable viewers to tag a product or service. Hot spotting can be used as a direct response mechanic in internet video.
An Apache web server configuration file that can be used to create redirects, block spammers and increase your websites security.
A programming language used to create websites. The set of commands used by web browsers to interpret and display page content to users. Based on SGML and recently rewritten to follow XML guidelines.
A banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.
A new standard for displaying content on the web through browsers. HTML5 is the new rendition in work of HTML (hypertext markup language) that will be competing directly with Flash and includes features like video playback and drag-and-drop functionality.
From data protection and electronic communications to freedom of information and environmental regulations, the ICO is the UK’s independent public body set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
A backlink pointing to your website. “A link from an external website to your website e.g. from a search engine”.
If a webpage is included in Google’s index of the web.
A link on a webpage that points to another page on the same website/domain name.
Using the internet to market product or services either as a business owner or an affiliate.
A company which provides users with the means to connect to the internet.
A portion of the Web not accessible through Web search engines, due to the restriction of access or lack of links to the content.
Apple’s official mobile operating system for the iPad, iPhone, iPod and to be announced devices, focusing on gesture based and multi-touch functionality.
The numerical internet address assigned to each computer on a network so that it can be distinguished from other computers. Expressed as four groups of numbers separated by dots.
Designed to run on mobile devices and embedded systems.
This is an interpreted computer programming language, most commonly used in both game development and the creation of desktop applications A scripting language developed by Netscape that is used to create interactive Web sites and rich media.
The Joint Industry Committee for Web Standards in the UK and Ireland was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.
jQuery is a multi-browser JavaScript library designed to simplify the client-side scripting of HTML.
The page or view to which a user is directed when they click on an active link embedded in a banner, etc. Provided additional information and/or a mechanism to make a purchase.
An important word/search term that you want to optimise and rank your website for. A name or word used to distinguish a key message within a Short Code Service.
The percentage a keyword appears on a page in comparison to the rest of the text. If you have 100 words but 3 of those are your target keyword you would have a 3% keyword density.
When you repeat a keyword on a page multiple times through a variety of methods to manipulate the search engines.
When a keyword phrase is used excessively throughout a webpage to falsely increase keyword density.
META tag used to help define the primary keywords of a Web page.
A group of computers connected together which are at one physical location.
The time delay while advertising loads on a page.
An indexing and retrieval method that works out which words are relevant to other words. Eg Google knows that the word SEO is related to link building, keyword density & link bait.
A link from one website to another.
A piece of content that is created with the goal of attracting backlinks from other websites.
When a person creates backlinks to website they own or are in control of. “The practise of developing links from websites across the world wide web to your website”.
Tool used to check for broken hyperlinks.
A measure of the quantity and quality of sites that link to your site.
A backlink structure that takes the form of the Pyramid with your website at the peak. For example your website may have 100 links pointing to it. Each of those 100, may have 200 links pointing at them. And each of those 200, may have 300 links pointing at them creating a pyramid structure.
When Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
The text contained in (and sometimes near) a hyperlink.
The speed at which backlinks to a website are created or removed.
A file that records all activity on a Web server over time…A record of all the hits a web server has received over a given period of time.
Physically submitting a URL to search engines individually by hand.
Meta Data is usually information that is more useful to programs and scripts than to the clients reading the page. The data is stored in meta tags that are hidden in theof the HTML document used for search engine optimization.
The description of a webpage that appears in search engine results pages defined with the Meta Description tag in the head section of a webpage.
The keywords that are used to help search engines workout what a webpage is about. Google dropped support for Meta Keywords in 1998. It is good practice to remove meta keywords entirely in modern times.
A meta tag placed in the head section of a webpage to tell search engine spiders whether to index or follow that specific page.
Search engine that displays results from multiple search engines.
A tool that will output META tags based on input page information.
A collection of tags that include the Meta Title, Meta Description, Meta Keywords & Meta Robots tags that each serve different purposes.“Terms or ‘tags’ that describe various aspects about a Web page.
The title of a webpage usually seen in the browsers taskbar or in search engine result pages
Someone working for an online community to help discussions stay productive and mediate the publication of content.
Introducing features to the website that allow it to make money. This could be in the form of banner advertising, affiliate marketing or launching a product/service.
A computer file format that compresses audio files up to a factor of 12 from a .wav file.
File format used to compress and transmit video clips online.
A square online advert usually found embedded in a web page in a fixed placement. Called ‘multiple purpose’ as it is a flexible shaped blank ‘canvas’ in which you can serve flat or more interactive content as desired.
The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms according to relevancy to the term searched on.
The flow of a user through a website, or movement from one Web page to another Web page using links.
Formally known as Google Bowling, Negative SEO is the malicious practice of harming a competitors websites standing with Google.
Short for network etiquette, the code of conduct regarding acceptable online behaviour or behaviour in a given online community.
The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.
A tag that can be added to links telling search engines not to follow them or give them any weight when calculating rankings. Any paid or affiliate link should have the nofollow tag.
A tag used to tell search engines not to index the current page. You can also noindex entire sections of websites with the robots.txt file.
Search engine optimisation techniques that are applied without making changes to your website such as link building or increasing social signals.
A link that points to a website that does not provide a link back.
A group of people with a large amount of mutual interest and purpose in collaborating together over time.
Using the internet to market and sell products and services either as an affiliate or a business owner.
The art of communicating with a company’s stakeholders to manage the reputation of that company in the eye’s of those outside the company.
Search engine optimisation techniques that are applied by making changes to the website.
The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent.
Someone with a large amount of credibility and perceived knowledge around a specific subject or skill set.
When a user joints your email list or opts in to receive communication from you. The process where a subscriber provides explicit consent, after receiving notice form the mobile marketer.
Process of refining an advertising campaign so that it will perform more favourably for the advertiser, and extend reach, boost click-throughs and conversions etc.
The process where a subscriber revokes consent, after receiving notice from the mobile marketer.
A backlink to your website that is created naturally by another webmaster.
A link on a webpage that points to a webpage on a different site/domain name. “A link to a site outside of your site.”
Online advertising content that appears over the top of the webpage.
A Google based metric that determines how authoritative a site or webpage is based on the incoming backlinks. PageRank ranges from 0 the least important up to 10 the most important.
The title of a webpage from the Meta Title tag.
The loading of a single HTML page by one browser. Unit of measure that tracks the number of times a user loads a particular web or WAP page.
Paying a search engine to guarantee a website is indexed. The exact listing and where it appears is determined by the search engine.
Also called Affiliate Marketing, Performance-based, Partner Marketing, CPA, or Associate Program. Any type of revenue sharing program where a publisher receives a commission for generating online activity (e.g. leads or sales) for an advertiser.
An advertising model where you only pay for a completed action such as a confirmed sale, email subscription or inbound sales enquiry.
An advertising model where you pay a set amount for every click your advert receives. Online advertising payment model in which payment is based solely on qualifying click-throughs.
Online advertising payment model in which payment is based solely based on qualifying leads. The commission structure where the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.
Online advertising payment model in which payment is based solely based on qualifying sales. The commission structure where the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.
An ecommerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.
A search engine penalty which may either be algorithmic (automated based on a set of rules) or manually applied after a human review of your site.
An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in.
An illegal method whereby legitimate looking e-mails (appearing to come from a well-known bank, for example) are used in an attempt to source personal information that can be used to steal a user’s identity.
PHP is a server-side scripting language designed for web development where its commands can be embedded directly into an HTML source document. A programming language also known as Hypertext Preproccesor and is usually used to serve dynamic content and interactions with databases.
A file or bit of code that can be easily installed to add new functionality to a website or content management system.
PNG is a graphics format for lossless, highly compressed rastered images.
An advert, banner or webpage that is automatically triggered to appear underneath the current web browser. This is considered an unobtrusive form of advertising. An ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimised.
An advert, banner or webpage that is automatically triggered to appear on top of the current web browser which is highly intrusive.…An online advert that ‘pops up’ in a window over the top of a web page.
A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
A license given to digital products that usually allows you to modify, reuse or resell them as you wish.
Proxies that are not publicly accessible and require a private login/authorization for use. Private proxies are faster and much more reliable.
A proxy allows the user to hide their IP address and allows them to remain anonymous/appear to be using a different computer in another location to connect to the internet.
Proxies that are free to use publicly accessible although often slow, unreliable and shared with thousands of people.
A query string is the set of words entered into a search engine by an individual. Query string formation is simply the process of thinking of the correct query string to get the results required.
A standard data feed system used to deliver updates/content from websites. The model for content discovery and purchase that is provided by operators on-deck.
When you link to a webpage and they return the favour by linking back. Links between two sites, often based on an agreement by the site owners to exchange links for Search Engine Optimisation value.
When you redirect a user from one webpage to another.
A new media that offers an enhanced content experience, including video and visual content that often allows interaction. The collective name for online advertising formats that use advanced technology to harnesses broadband to build brands. Rich media uses interactive and audio-visual elements to give richer content and a richer experience for the user when interacting with the advert.
HTML tags used to mark up specific data such as a review, review rating, price, address, phone number etc that Google is now using to display directly in search results.
The Robot Exclusion Standard is a text file placed at the root of a website that contains instructions for bots/spiders/robots crawling your site.
A funnel or series of webpages designed to get the user to buy products/services.
A piece of software or a bot that spiders the web to collect/scrape data.
A program that indexes documents, then attempts to match documents relevant to the users search requests.
Using search engines to market to your target audience either through SEO or paid methods such as PPC. Seeks to promote websites by increasing their visibility in search engine results pages.
Optimising your website and strategy to gain higher rankings in the organic search engine results. The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. The process of improving the volume and quality of traffic to a mobile web site from search engines via natural search results for targeted keywords.
The page of results you see after conducting a search in a search engine like Google.
The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
A continually refreshing page that provides real-time views of people’s Web searches.
Sender reputation is comprised of domain and IP reputation, and is developed using a variety of metrics, including complaint rate, unknown user rate, volume, and spam trap hits. ISPs consider a sender’s reputation when determining inbox vs. junk placement of emails.
A host computer which maintains websites, newsgroups and email services.
The time spent between a user starting an application, computer or website and logging off or quitting.
SGML is a markup language used to define documents which describes the structure of a document and is the basis for both HTML and XML.
Website hosting that is shared with other websites. The servers resources are shared equally between the users which is fine for smaller sites.
Conducting a full review or analysis of a site to meet a variety of goals. Such as ensuring a smooth user experience by checking for broken links or an in depth SEO audit to identify onsite SEO problems.
Search functionality specific to one site.
How fast a website loads the faster it loads the better!
The process of inserting advertisement tags into a mobile website that allows a mobile campaign management platform to deliver advertisements to the site.
A list of links to related inner page that appear underneath specific results on search engine results page.
A page that links to all other pages on the site allowing spiders to easily find all of the pages on your website. Please also see XML Sitemap.
A vertical banner no less than 600 pixels in height. Standard sizes are 120×600 and 160×600.”A long, vertical, online advert usually found running down the side of a page in a fixed placement.
A piece of software that allows for social interaction between people e.g. a game
A type of backlink that is usually created when a user publicly bookmarks your site with a service like Reddit.
Marketing activity that focuses on developing customer relationships and facilitating brand engagement.
A website or application that is used for social reasons such as Facebook.
Using social media channels such as Facebook & Twitter to market to your target audience.
Generally large websites where people are able to create profile pages for the purpose of socialisation or networking.
When a user shares your webpage on social media. Examples are clicking on a like button, tweeting about it or posting it on Google+.
An offsite SEO measurement that can determine the popularity of a specific webpage based on how many times it has been shared & discussed on social media sites.
Usually platforms provide developers with a set of development toolkits that enable creation of software packages, frameworks, apps etc. There is usually an SDK for each language that works on the platform that interfaces between the system to the programming language.
SOW is a formal document that captures and defines the work activities, deliverables and timeframe a supplier must execute in performance of specified work for a client.
A bot or piece of software that is used to crawl the internet and index data.…Also known as a bot, robot or crawler. Programs used by a search engine to discover, download and index mobile web content.
When you take a seed piece of content and ‘spin’ it with alternative words and sentences to produce hundreds of unique articles.
A branded page before the home page of a Web site launches.
When you test different versions of web pages to see which performs better. This is usually measured in return on investment, conversion rate and click through rate. You can split test headlines, images or entire layouts and designs.
Paying for a text advert to appear at the top or side of search results for specific keywords via a bidding system.
Advertising that seeks to establish an intrinsic link between an advertiser and a publisher, often involving unique forms of content integration.
The amount of time spent at a site over a given time period.
When a user subscribes to your site either through an email subscription, RSS subscription or by following you on social media.
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
A group of people that will be interested in your product/service/blog. E.g. my target audience is internet marketers and small business owners.
The first layer/tier of backlinks pointing to your website in a tiered link building or pyramid link structure.
The second layer/tier of backlinks pointing to the first layer/tier of backlinks in a tiered link building or pyramid link structure.
The third layer/tier of backlinks pointing to the second layer/tier of backlinks in a tiered link building or pyramid link structure.
A backlink structure that takes the form of the Pyramid with your website at the peak. For example your website may have 100 links pointing to it (tier 1). Each of those 100, may have 200 links pointing at them (tier 2). And each of those 200, may have 300 links pointing at them (tier 3) creating a pyramid structure.
HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
How many people visit your website. The amount of visitors and visits a Web site receives, measured by the number of page requests made to the Web server.
The address of a webpage on the internet. Technical term that is used to refer to the web address of a particular website.
Serial numbers associated to each mobile device or to one of its components.
Individual browsers that have visited a Web site at least once in a fixed time frame, generally 30 days.
How usable a webpage is often improving its design to make it easier to use and increase conversion rates.
When users create content on your website either by submitting a comment, creating a forum topic, uploading a video and so forth. YouTube is a great example of a UGC site.
A banner ad measuring 120 pixels wide and 240 pixels high.
A virtual server usually running Windows or Linux that you can remote into. Most SEO’s use them to run use a VPS to run link building software uninterrupted or to host websites depending on your goal.
A graphical representation of the real world in terms of space and physicality. Every ‘player’ adopts a visual depiction of themselves depending on the genre of theme of the game.
A Web directory staffed primarily by unpaid volunteer editors.
Mark-up language developed specifically for wireless applications to enable optimum usage of the limited display capabilities of a handset.
A product that is sold in the WarriorForum special offers section. These products are usually low quality and make false claims, avoid.
Refers to the transitional period of the web from static webpages to webpages that allow sharing & interaction. The second generation of the web.
Uses the web browser as a way of connecting to networked tools and systems. Web applications are stored on web servers, and use tools like databases, JavaScript (or Ajax or Silverlight), and PHP (or ASP.Net) to deliver experiences beyond the standard web page or web form.
A software application that allows for the browsing of the World Wide Web.
The selection and coordination of available components to create the layout and structure of a Web page.
Organized and categorised list of Web sites.
A service that will host your website for you allowing users all over the world to access it 24/7.
The ease with which visitors are able to use and navigate a Web site to meet its purpose.
The owner of a website.
Usually meaning Google Webmaster Tools or Bing Webmaster Tools you can get additional information about your websites status in the search engines.
Non-visible changes to a website that make it easier for search engines to include the site and place it nearer the top pages.
Using ethical SEO practices to increase your sites popularity and ranking in search engines.
A list of contacts that users deem are acceptable to receive email from and should not be filtered or sent to the trash or spam folder.An e-mail whitelist is a list of contacts that the user deems are acceptable to receive email from and should not be sent to the trash folder.
Small units of dynamic content that uses Java Script and XML. Pulls content into the unit from a different location than the website.
A website that takes advantage of user generated content and collaborative editing.
Wireframe is a visual representation of a website. It allows designers and developers to present proposed functions, graphic elements, structure, and content of a website with simple line drawings.
Extensible Hypertag Markup Language. The language used to create most mobile internet sites.
A list of pages you want search engines to find created in a standard XML format.
XML is a markup language for writing other markup languages. XML is sometimes called a “meta” language because it describes how to write new languages. It allows for the creation of applications that are streamlined for the use of the owner. Language used by many internet applications for exchanging information.



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